okay, but…
what does that even mean?
+ Strategy + Public Relations
Brand positioning, messaging, values, key goals, and strategic priorities
Customer and community-focused marketing tactics, such as email newsletters, press outreach, digital and social media marketing campaigns, and content creation
+ Creative Content
Brand-specific graphic design for print and digital, including advertisements, menus, event posters, social media graphics, and print publications
Branding, lifestyle, and portrait photography
Brand messaging including blog posts, email newsletters, and social media copywriting
Press materials: releases, elevator pitches, backgrounders, and company profiles
+ social media
An inventory of new content and custom social media photography
Photoshoots and on-site management or styling
Data reports to inform strategy, paid social media advertising, and hashtag/keyword recommendations
Brand ambassador duties: inquiry, comment, and complaint responses
+ Website Management
Full-service Squarespace or Shopify website design including Search Engine Optimization (SEO) and Search Engine Marketing (SEM) strategy, execution, and analysis with a Google Analytics setup and tour
Wordpress content management including Beaver Builder, Monster Insights, and Yoast SEO
Website content copywriting, including SEO back-end management
+ Community Building
Outreach campaigns for strategic groups and communities in your target audience
Influencer communications, agreements, and any needed arrangements with community members and brand ambassadors
Brand stewardship: guide content creators toward proper positioning
+ customer relationships
Virtual assistance including customer and client communications, email inbox management, and task flow management
Travel coordination and event management, digital file organization and to-do list creation
why Alycia?
My business Philosophy
We’re better together. My work combines my personal values of honesty and intentionality with my professional expertise as a small business marketing consultant.
Thoughtful design and brand storytelling has the power to transform a community experience. I am committed to building relationships rooted in trust, cross-team collaboration, and a people-first approach
my marketing goals
I’m here to give my clients a strategic advantage: to close the gap between customer and business by creating effective and valuable content.
I’m an idea generator and a resourceful advocate - a friend with the marketing strategy hookup. Using a deep understanding of brand narrative, strategic storytelling, and copywriting best practices, I have generated purpose-driven content to spark intrigue, drive audience engagement, and elevate brand perception across a variety of sectors.
my strategic approach
Unconstrained creativity and strategy-obsession allows me to build tailor-made solutions for all my clients. I leverage tried-and-true marketing philosophy with modern tactics, using all possible creative mediums and communication outlets to help clients engage and attract their ideal community and share their story with the world.
I have more than seven years of direct experience managing digital, social, and communications campaigns resulting in increased community engagement.